# Imagine ## Metadata * Author: [Jonah Lehrer](https://www.amazon.comundefined) * ASIN: B005MZN1HC * ISBN: 1847677878 * Reference: https://www.amazon.com/dp/B005MZN1HC * [Kindle link](kindle://book?action=open&asin=B005MZN1HC) ## Highlights The point is to collapse the layers of description separating the nerve cell from the finished symphony, the cortical circuit from the successful product. Creativity shouldn’t be seen as something otherworldly. It shouldn’t be thought of as a process reserved for artists and inventors and other “creative types.” — location: [158](kindle://book?action=open&asin=B005MZN1HC&location=158) ^ref-26942 --- “If you’re at the cutting edge, then you’re going to bleed.” — location: [1197](kindle://book?action=open&asin=B005MZN1HC&location=1197) ^ref-5163 --- There’s just one problem with brainstorming: it doesn’t work. Keith Sawyer, a psychologist at Washington University, summarizes the science: “Decades of research have consistently shown that brainstorming groups think of far fewer ideas than the same number of people who work alone and later pool their ideas.” — location: [2214](kindle://book?action=open&asin=B005MZN1HC&location=2214) ^ref-14883 This just made my day. --- Because here is the disquieting truth: Our creative problems keep on getting more difficult. Unless we choose the right policies and reforms, unless we create more NOCCAs and fix the patent system, unless we invest in urban density, unless we encourage young inventors with the same fervor that we encourage young football stars, we’ll never be able to find the solutions that we so desperately need. It’s time to create the kind of culture that won’t hold us back. — location: [3369](kindle://book?action=open&asin=B005MZN1HC&location=3369) ^ref-64206 ---